Spin It to Win It: How 360 Video Booths Are Transforming Events

360 video booths are transforming events by turning guests into content creators and events into social media campaigns. These booths capture cinematic, slow-motion videos that increase engagement, brand exposure, and user-generated content. Their instant shareability and branded overlays make them a marketing tool, not just entertainment.

Let’s be honest — video content is having a serious moment. From TikToks to Reels and cinematic event recaps, anything that moves tends to get more clicks, shares, and saves. That doesn’t mean still photos are out (hello, Selfie Stations!), but it does mean that when you really want to dial up the drama, 360 video booths are where the magic happens.

From high-energy brand launches to outdoor festivals and glam galas, 360 booths are popping up everywhere — giving guests their own slow-mo spotlight moment and giving brands a content goldmine. It’s a win-win: unforgettable for your guests, and impossible to ignore online.

Video Content Dominates Social Platforms

Video has become one of the most engaging content formats on social platforms like TikTok and Instagram. Moving content captures attention more effectively than static imagery, and 360 video booths are designed to leverage that trend. They create dynamic, slow-motion videos that are inherently more engaging and shareable than still photos, allowing event hosts to amplify their reach and make a stronger emotional connection with attendees through compelling visual content.

While photographing still moments will always have value, for example in traditional photo stations and selfie moments, 360 booths add cinematic flair to interactions that people want to post as part of their everyday social feeds. For event marketers and planners, this means every attendee becomes part of the event’s promotional story the moment they share their video online.

More Than a Moment — It’s a Mini Movie

A 360 video booth turns a typical photo opportunity into a cinematic experience. Guests stand on a rotating platform while a camera circles around them, capturing every angle in slow motion. The result is high-energy video content that feels cinematic like something out of a music video, recap reel, or red-carpet moment.

At different types of events, this immersive format plays a unique role:

• Brand Activations: At high-profile activations such as the Red Bull “10-Star” event, the 360 booth became a highlight attraction, producing branded video moments that served as organic marketing content shared across social channels — essentially turning attendees into brand ambassadors .
• Festivals and Community Gatherings: At community-oriented events like the Collingwood Spring Fair, families and friends captured playful slow-motion clips that reflected the joyful spirit of the day, creating fun, shareable content that extended the life of the event digitally.
• Sporting Events: Even after athletic events like the Vancouver Sun Run, participants used the 360 booth to record victory poses, stretching sequences, and celebratory moments — all instantly ready for social sharing, further extending the event’s reach online.

These examples show how 360 video booths create memorable experiences that resonate with different audiences — from thrill-seekers to families and competitive athletes alike.

Social Media Gold That Works for Brands

The power of 360 video content lies not just in the moment itself but in how easily it moves through social platforms to reach wider audiences. Instagram videos can achieve up to 21.2 % more engagement than photos, especially when combined with customized branding elements and easy share options.

With built-in branded overlays, hashtags, and instant delivery via QR code or SMS, every video becomes a piece of user-generated content (UGC) that doubles as free promotion for the event or sponsoring brand. Instead of collecting only static images that sit unused after the event, clients gain a library of compelling video content that attendees are excited to share and engage with, giving brands extended digital visibility long after the event ends.

Video consistently outperforms static content on platforms like Instagram and TikTok. In fact, Instagram videos can see up to 21.2% more engagement than photos. Add a branded overlay, a seamless share option, and a high-energy event backdrop — and you’ve got user-generated content that doubles as brand marketing.

For brands, it’s not just content — it’s a strategy. A 360 booth turns your guests into ambassadors and your event into a digital campaign.

How Vancity Photo Booth Delivers the 360 Experience

At Vancity Photo Booth, 360 video booths are engineered to deliver maximum visual impact and strategic value for events of all sizes. 

Key features include:

• Professional-grade rotating platforms and high-definition cameras.
• Studio-style lighting that enhances motion and visual clarity.
• Customized branded overlays and thematic design elements.
• Lightning-fast video delivery via QR code or SMS for immediate sharing.

Vancity Photo Booth collaborates closely with clients to tailor each 360 experience to match the event’s aesthetic and brand goals — transforming ordinary moments into content that resonates online.