Red Bull x 10-Star: A 360° Spin on High-Energy Event Content
On Wednesday, April 9th, 2025, 10-Star partnered with Red Bull to bring yet another high-energy, brand-forward event to life — and we were there to capture it all, one spin at a time. Held in Vancouver, this Red Bull activation was all about adrenaline, interaction, and making bold brand moments stick long after the event ended.
Vancity Photo Booth was tapped in to create a content-forward experience that didn’t just capture memories — it amplified them.
Why We Jumped In
Events like this aren’t just about what happens live — they’re about what gets shared after. Our goal going in was to give Red Bull and 10-Star a branded booth experience that aligned with their culture: fast-paced, fearless, and made for social. We knew a 360 booth would be the perfect format to bring that vision to life — offering something dynamic, visual, and totally unforgettable.
Planning & Strategic Approach: Go Big, Go 360
For a brand known for movement, motion, and hype, the 360 Video Booth was a no-brainer. It let guests step onto a circular platform and create dramatic, slow-motion clips with that signature Red Bull edge. Whether they jumped, posed, danced, or flexed — the booth captured every angle.
The booth delivered on both form and function. The cinematic spin format was high-impact, visually engaging, and exactly the kind of content Red Bull fans want to post.
Live Event Experience: Crowd-Pulling Content in Action
The booth was nonstop from the moment the event kicked off. Guests lined up in waves, watching each other’s videos on replay and immediately jumping in to top the last spin. You could feel the energy shift every time someone hit that slow-motion moment — cheers, claps, camera rolls out.
It was one of those activations that became a focal point — not just a stop on the event map, but the moment.
Human Moments: One Clip, Endless Hype
One highlight? A group of guests coordinated an impromptu mid-spin kiss, and the resulting video looked like something out of a romantic movie. That right there? That’s the moment we’re always chasing — when the booth becomes the memory.
Reflections & Takeaways: Red Bull Branded, Vancity Delivered
The biggest win? Watching guests interact with the booth as more than just a content tool — but as a part of the brand experience. The energy was authentic, the content was on point, and the booth gave people a way to express the hype of the moment in a format built for today’s feeds.
If we had to sum it up in one phrase? “Full Spin, Full Send.” Because that’s exactly what it was — bold, branded, and all-in.
Want to see how 360 content can bring your brand experience to life? Follow us on Instagram to catch the highlights and see how we help brands turn up the volume on every moment.
